This campaign was built around a very real truth: everyone wants a shot. They just need a stage.

We leveraged OPPO’s sponsorship presence to push awareness for the Reno4 Series, but also to move people from online hype to offline action. While we built the “stardom” association around the phone.

The positioning was simple: Reno4 is the enabler for your fame dream.

And OPPO literally gave creators the stage by giving away 10 TV ad spots for users to showcase their creativity during their sponsored show "The Masked Singer" on MBC.

Not influencers. Not celebrities. Regular people with something to show.

The campaign sparked on social, backed by on-ground presence, and framed the Reno4 purchase as a shortcut to an opportunity. To launch it, we produced a catchy original song that invited participation, then created a hero video that turned the competition into a big, exciting “this is your moment” announcement for OPPO fans.