creative producer, content creator
Memories are priceless. The mess we leave behind after making them… not always.
That tension is what sparked this idea for Switz’s 1KG Cake/Cupcake Box: it’s a shortcut to the fun part. The decorating, the laughing, the little hands stealing icing, without turning the kitchen into a disaster zone.
But the real hook was how we save memories now. We don’t print albums. We don’t frame everything. We scroll.
So we created a vertical hero film that plays like you’re literally inside a mom’s camera roll. Thumb-flick moments, imperfect clips, tiny snippets of a day that matters. Through that scrolling rhythm, we follow her daughter’s birthday unfolding, with the Switz 1KG box sitting naturally inside the story as the “centerpiece” of the celebration, not the product being announced.
To support the hero, we built three simple recipe/decorating videos that are practical, playful how-tos that help parents (and kids) turn the cupcakes into something personal.
Less pressure, less clutter, more memory-making.
Less pressure, less clutter, more memory-making.
Hero Video
Decoration Recipes
