creative producer & content creator
For Mother’s Day, Home of Switz leaned into a sweet, universal idea: the best recipes aren’t just “recipes”, they’re memories you inherit, and most likely from your mother.
We brought in two well-known chefs/influencers from the MENA region and asked them to do something personal: share the dishes they learned from their mothers. The ones that shaped their taste before they ever built a following.
The content wasn’t about kitchen flexing; it was about that moment where food becomes family history.
The content wasn’t about kitchen flexing; it was about that moment where food becomes family history.
The result was a series of warm, story-led recipe pieces that feel nostalgic and intimate, and a celebration of moms through the meals that never leave you.
Lady Spatula shares her Mum's Znoud El-Sit
Lady Spatula shares her Mum's secret KESHDA recipe
Chef Aysha Prepares Musakhan Puff Pastry
CREDITS
Client: Home of Switz
Agency: We Are Social
Creative Producer, Content Creator: Mohab Essam
Food Stylist: Akshaya Maria Thomas
Copy Writer: Lubna Alsalous
Account Manager: Shivani Kulshrestha
Account Executive: Nour Douzdar
Client: Home of Switz
Agency: We Are Social
Creative Producer, Content Creator: Mohab Essam
Food Stylist: Akshaya Maria Thomas
Copy Writer: Lubna Alsalous
Account Manager: Shivani Kulshrestha
Account Executive: Nour Douzdar
