Content creator
FIFA World Cup 2022 wasn’t just football... It was pure emotional whiplash.
From Argentina losing their first match to Saudi Arabia, to that insane final that basically turned Lionel Messi into the GOAT of the GAME.
From Argentina losing their first match to Saudi Arabia, to that insane final that basically turned Lionel Messi into the GOAT of the GAME.
And in the middle of all that chaos, McVitie's wanted one thing: keep people snacking through the highs, the lows, the screaming, the stress-eating, and the “I can’t watch this” moments.
Enter Nibbles: the sweet companion to the beautiful game.
Enter Nibbles: the sweet companion to the beautiful game.
As part of a wider campaign in Saudi Arabia, I created a social series built around those universal fan moments we all live during big tournaments: the superstition, the overreactions, the group chat panic, the sudden confidence after one good pass, the heartbreak, the bounce-back.
The idea was to position Nibbles as the little enabler that keeps the fun going , whatever your emotions are doing while you’re cheering for your team.
The idea was to position Nibbles as the little enabler that keeps the fun going , whatever your emotions are doing while you’re cheering for your team.
THE GOALIE!
THE TOO SERIOUS
THE VAR EXPERT
THE OVER REACTIVE
THE DRAMATIC SUPPORTER
THE RULES' BREAKER
THE TRICK SHOOTER
THE MUNCHER
THE CHANCE TAKER
CREDITS
Client: Pladis
Agency: TBWA\RAAD
Content Creator: Mohab Essam
Creative Director: Krix Berberian
Social Media Executive: Lynn Malaeb
Client: Pladis
Agency: TBWA\RAAD
Content Creator: Mohab Essam
Creative Director: Krix Berberian
Social Media Executive: Lynn Malaeb
