creative producer & content creator
Home of Switz has always felt like a brand that lives in a mother’s kitchen. But Motherhood also comes with one brutal truth: you don’t always have time to make things look “Pinterest perfect.”
So instead of selling an ideal, we talked to real moms.
This series was built around a simple reassurance: you don’t have to be a pro to make something beautiful. We created recipe-led content that doubles as quick plating hacks and small tricks that make everyday food feel special, without adding stress or extra steps.
Using a mix of Switz products, each piece is practical, warm, and encouraging. The series is designed to inspire moms, whether they love cooking… or they’re just trying to get dinner on the table and still feel proud of it.
Puff Pastry
Spring Rolls
Puff Paratha
Tortilla
CREDITS
Client: Home of Switz
Agency: We Are Social
Creative Producer, Content Creator: Mohab Essam
Food Stylist: Tatsiana Lapchuk
Copy Writer: Lubna Alsalous
Account Manager: Shivani Kulshrestha
Account Executive: Nour Douzdar
Client: Home of Switz
Agency: We Are Social
Creative Producer, Content Creator: Mohab Essam
Food Stylist: Tatsiana Lapchuk
Copy Writer: Lubna Alsalous
Account Manager: Shivani Kulshrestha
Account Executive: Nour Douzdar
