Content Creator
If Expo 2020 was the “greatest show,” the volunteers were the heart that kept it moving.
The Expo 2020 Volunteers program brought together 30,000 volunteers. People who showed up early, stayed late, welcomed everyone, solved problems, and kept the energy up day after day.
My job was to turn that huge, abstract number into something you could actually feel.
My job was to turn that huge, abstract number into something you could actually feel.
I created a series of social-first pieces that spotlighted key milestones and moments from the volunteers’ journey. The kind of content that frames them as what they really were: the everyday heroes of Expo 2020 Dubai.
Not staged. Not overly polished. Just real pride, real emotion, and real community. All packaged in a way that could travel fast on social and still hit with sincerity.
Not staged. Not overly polished. Just real pride, real emotion, and real community. All packaged in a way that could travel fast on social and still hit with sincerity.
New Year's Wishing Tree
Meet the Volunteer - Sultan Al Zaabi
2019 Milestones
The Buzzer Show
CREDITS
Client: Expo 2020 Volunteers
Agency: We Are Social
Content Creator: Mohab Essam
Account Manager: Simone Dreyer
Account Executive: Meryam Berrada
Client: Expo 2020 Volunteers
Agency: We Are Social
Content Creator: Mohab Essam
Account Manager: Simone Dreyer
Account Executive: Meryam Berrada
