creative producer, content creator
If you can’t beat them… join them.
With more people moving to ad-free, on-demand entertainment, Shahid and Spotify launched an ad-free bundle (Shahid VIP subscribers get 6 months of Spotify Premium).
But the thing is: to sell “no ads,” we had to make… an ad.
But the thing is: to sell “no ads,” we had to make… an ad.
So we leaned all the way in and created what we were promising to destroy: the most annoying ad possible.
A love letter to every advertising trope people hate. That loud, intrusive, cheesy, over-the-top — stacked on purpose until it becomes almost unbearable.
A love letter to every advertising trope people hate. That loud, intrusive, cheesy, over-the-top — stacked on purpose until it becomes almost unbearable.
The payoff is the twist: this could be the last bad ad you ever sit through… if you opt into the bundle. A campaign that weaponized irritation as comedy, and turned the audience’s shared hatred of ads into the reason to subscribe. The irony.
The campaign got featured on campaign Middle East Magazine:
CREDITS
Client: Spotify
Agency: We Are Social
Creative Director: Amr Younis
Creative Producer, Content Creator: Mohab Essam
Copy Writers: Lubna Alsalous, Mohamed Tharwat
Client: Spotify
Agency: We Are Social
Creative Director: Amr Younis
Creative Producer, Content Creator: Mohab Essam
Copy Writers: Lubna Alsalous, Mohamed Tharwat
