CONTENT CREATOR
For Sony Middle East, the job was less of “show the product” and more: make it feel current.
So the execution leaned into a trendy, punchy social language: tight edits, satisfying close-ups, fast transitions, playful pacing, and those small “micro-moments” that make people stop scrolling.
The vibe stays cool and confident: minimal talk, maximum feel.
The vibe stays cool and confident: minimal talk, maximum feel.
Everything was produced fully in-house, and a big part of the personality came from original sound design. Custom audio built to match the visuals, amplify the product moments, and give each piece its own rhythm (instead of relying on stock or generic tracks).
The result is a flexible stream of social-first videos. modern, bold, and made to speak to a younger audience in their native visual language.
