Content Creator
This project didn't start with a brief. But with a feeling.
International Association for Creation and Training (I-Act) reached out to me to create the promo for the 5th edition of Backstreet Festival, part of their ongoing “Joy Project”, a mission built around a simple belief: joy isn’t a luxury.
It’s a practice. And art can bring it back into the streets.
It’s a practice. And art can bring it back into the streets.
So the promo had to do more than announce a festival. It had to carry the mood. That contagious, shared spark you feel when a city becomes a stage, and strangers become an audience together.
I leaned into the festival’s multidisciplinary energy and built a promo that feels alive, playful, and inviting.
I leaned into the festival’s multidisciplinary energy and built a promo that feels alive, playful, and inviting.
The festival ran April 12–16, 2018, across Alexandria, moving through venues like the Jesuit Cultural Center, Saint Gabriel Sporting Club, the French Institute, the Spanish Consulate, and Teatro Eskendria.
Turning the city into a map of performances, encounters, and small moments of joy.
Turning the city into a map of performances, encounters, and small moments of joy.
